Orchids were the repository of her dreams

One of the questions posed to me was how do I get inspired to write. I thought for anyone who really does want to know the answer, it would be useful to share the text from my professorial lecture.

I presented a critical analysis of the creative process in 2015 when I officially took up the honour of becoming Visiting Professor of Media, Strategy and Communications at the award winning University of Huddersfield.

Might be worth boiling the kettle and settling down with a cuppa and some hobnobs…